Symphony and Spirits was created from a need to bring a younger audience to the Portland Symphony Orchestra. Founded by myself and a colleague, we were looking to create something that was affordable, appealing and educational.
A Symphony and Spirits event costs $20 dollars and includes a ticket to the PSO as well as a signature cocktail, influenced by a composer, from an award-winning bartender.
Through this initiative, we created a following of young concert-goers and a sustainable way to bring a new audience to the concert hall. Each event continues to sell to its capacity.
Below are Symphony 101 cards that were handed to every concert-goer. Over 50% of the ticket buyers were discovering the orchestra for the first time.